As an iconic American brand, GUESS Jeans, needed a social campaign that was not comprised of a slick Hollywood fashion models or celebrities over posing. To attract the millennial market we proposed real people who are fashion influencers from around NYC wearing their perfect downtown GUESS looks. Photographer, JJ Jimenez’s urban, modern, contemporary style was the perfect fit to capture this Spring campaign.
In December, New York magazine's fashion vertical, The Cut, ran a cover story about Tracey Africa Norman, the first black transgender model to work for magazines like Essence and brands like Clairol. The story inspired Procter & Gamble's agency, Grey in New York, to reach out to Norman and ask if she would consider returning to work for Clairol's Nice 'n Easy.
Norman, now 63, agreed, and that campaign, "Color As Real As You Are," "Clairol really believes in the power of hair color to transform you, and so do I," said Norman in a statement. "It helped me feel feminine—like the real me. And being the real you is what the new Nice 'n Easy campaign is about."
The "Color As Real As You Are" campaign "celebrates the confidence that comes from embracing what makes you unique and using natural color to express yourself freely."
Coppertone had lost it’s soul and needed refresh. This new campaign tapped into the brand’s California cool heritage with a modern spin. It spans online, TV and in-store. It features the Grammy winning song by Portugal. The Man. “Feel it Still”. There is even a cameo of America’s loved Coppertone dog in the Water Babies video.
Koleston's New Blonde Collection, a hair color specially developed for dark haired women was was just about to be introduced in Brazil.
We decided to sign on Gisele Bündchen, Brazil's most famous blonde to make a big splash before the launch. We then followed up with a commercial featuring Ivete Sangalo Brazil's most famous brunette musician transformed into a gorgeous blonde.
The world knows Pandora for its charm bracelets. But with the exclusive North American launch of The Art of You campaign, we’re asking the world, “Who will you create today?” And introducing women everywhere to Pandora's full range rings, earrings, necklaces and bracelets in genuine silver and gold. We’re celebrating self-creation and expression. Pandora Jewelry is well known in the U.S. for their charm bracelets. We developed the "Art of You" campaign which turned the conversation from treasured moments in the past to a fresh, modern expression of everyday self-creation. From TV & print to social media, digital & in-store executions, the "Art of You" campaign spans across every touchpoint in the U.S.
This beauty editorial was shot with photoographer, Toshi Tasaki, and makeup artist, Angela Di Carlo. It was my vision to create a modern victorian feel with natural lighting. Playing mostly off the shimmer of the makeup more than color. Letting the real skin textures shine through.
Photographer, Toshi Tasaki, asked me to help him create a concept for Cream Magazine for their spring men's story. The vision? The darker side of spring. So we brought the oudoors in and recreated a dark and stormy night. The extremely colorful floral and brightly patterned suits of the season popped and our manmade weather created just the tension we needed. Styling by Eddie Borgo. Sets by Michael Hermiston. Hair and Makeup by Corrine Vegter.
Painter, Tamara de Lempicka, has been one of my all time favorite artists since art school. I used her as my inspiration to create this lush photo essay working with photographer, Ryan Michael Kelly, stylist, Voltaire Gutierrez, and set designer, Micheal Hermiston. We brought back all the drama of the deco era, a time we all wished we could have lived.
Pantene was killing it in the shampoo buisness but not so much when it came to styling products. I brought in fashion photographer, Greg Lotus, to create a high fashion, high style black and white campaign that really got noticed. No more smiling girl-next-doors––we hit the public over the head with runway style hair that every girl dreams of. Pantene? For styling? It flew off the shelves.
P&G was getting a bum rap when it came to tree huggers. But in reality they were one of the first brands to create a plant based package. I spearheaded the launch of Nature Fusion. Pantene's first foray into hair products infused wtih natural ingredients. The Pantene Nature Fusion print campaign was beautifully captured by photographer, Philippe Salomon.
The televison North American commercial featuring natural beauty, Eva Mendes, was shot by director, Tryan George.
Tryan also shot my spot for Western Eurpoe.
Nature Fusion fast became one of Pantene's top selling products.
TJ Maxx was in need of a campaign refresh as the Maxxinista campaign had been running for quite a few years. Photographer, Matthew Brookes, kept things as natural and believable as possible while at the same time capturing the emotion and spirit of each person he photographed. He gets most of his inspiration from everyday life and his interaction with others so he was the perfect fit for our 2013 spring campaign.
Director, Pam Thomas, brought that same spirit and personality to the spring television campaign. It was my hope to give more of a real snap shot of each of our Maxxinista's lives. What was the drive behind her weekly shopping sprees at TJ's?
Director, M Blash, brought his ultra cool filmatic style to the fall campaign.
Design and art are the basis of everything Kohler creates. So I knew the advertising needed to follow suit. My goal was to create real pieces of art as the campaign. I commissioned artists to create images to reflect the beauty of each unique statement. No ad is alike. Just as no one wants their home to look like a cookie cutter of their neighbors.
OK. By now you must be getting me, I love me some cult classics. I would be a bad gay if I was not obsessed with the movie The Stepford Wives. It was so fun bringing this story to life with photographer Greg Lotus, stylists Patti Wilson and Voltaire Gutierrez for one of my all time favorite magazines The Face.
After working with photographer Greg Lotus on the Pantene account we began concepting editorial ideas for an array of fashion magazines. This story was shot at Florida's Coral Castle. Styling by Patti Wilson. Props by Brett Douglas.
One of the greatest things about being a creative director is getting to bring some of your favorite inspirations in life, to life. I had wanted to do Grey Gardens story for years. As I was shooting this story with photographer, Toshi Takasi, the Drew Barrymore movie was being shot simultaneously.
In 1991, renowned New York dermatologist Dr. Howard Sobel founded DDF, Doctor's Dermatologic Formula, to enable his patients to care for their skin at home. I was brought on to the account in 2002 to now bring his pick-it-up-at the-doctor's-office products to the masses. I had worked with Photographer, Matthew Rolston, before on a few Pantene shoots and felt his clean style of photography would elevate the very clinical face of DDF cosmetics. For the first time ever DDF cosmetics would be featured in the pages of beauty and fashion magazines.
This shoot was another collabortaion with a core group of my good friends for Cream magazine. Phototographer duo Brian Jones and Chago Akii-Bua shot this in one of my favorite resturants in the lower east side of Manhattan, Freemans. I pitched the idea of "Anne get your gun" to then stylist, Eddie Borgo who created this fashion story. Set designer, Micheal Hermiston had a field day bringing his farmboy roots to these sets.
The Pantene Restoratives campaign broke as an Rx for your hair. For every ailment your hair may be experiencing at the moment Pantene now has a cure. Just step into your shower and wash that problem away.