The world knows Pandora for its charm bracelets. But with the exclusive North American launch of The Art of You campaign, we’re asking the world, “Who will you create today?” And introducing women everywhere to Pandora's full range rings, earrings, necklaces and bracelets in genuine silver and gold. We’re celebrating self-creation and expression. Pandora Jewelry is well known in the U.S. for their charm bracelets. We developed the "Art of You" campaign which turned the conversation from treasured moments in the past to a fresh, modern expression of everyday self-creation. From TV & print to social media, digital & in-store executions, the "Art of You" campaign spans across every touchpoint in the U.S.