P&G was getting a bum rap when it came to tree huggers. But in reality they were one of the first brands to create a plant based package. I spearheaded the launch of  Nature Fusion. Pantene's first foray into hair products infused wtih natural ingredients. The Pantene Nature Fusion print campaign was beautifully captured by photographer, Philippe Salomon.

The televison North American commercial featuring natural beauty, Eva Mendes, was shot by director, Tryan George.

Tryan also shot my spot for Western Eurpoe.

Nature Fusion fast became one of Pantene's top selling products.